Want to know how Google assesses the ‘authority’ of websites page? It sounds typical.

But let’s be honest – as best as an SEO expert can tell, Google doesn’t use any such tool to measure the authority of web pages. Rather keeps itself a variety of secret signals for determining authority on a page-by-page basis.

As simple as that there may be some chances in future, but it is difficult to predict.

Think twice if you are a fresher and attempt to build the popularity and authority of your website. It can be challenging. There is no short-cut way. Google puts heavy restrictions on black hat SEO tactics. Resource listing, sharing a new piece of content can be fruitless.

At the time when Google first came, it introduced PageRank Toolbar, the only one authority feature to measure the site’s authority.

PageRank was all about looking at links to sites. Google considered the number of links to score that page.

Every page with a lot of PageRank and Authority weren’t considered to reach the Google’s top search results, however. The relevant words within links had carried a great impact in this concern. They themselves were taken into account. There were some other factors also that played a big role.
But now PageRank is futile. The search engine itself doesn’t consider it. That means PageRank – once a common tool partly reliable for determining a site’s authority – is dead?

Authority of pages

Things have changed in 2017

Things have gone replaced by new changes now. New tools are adopted by SEO experts.However content and links are still important ranking signals.

As of now, Google has no single tool to measure the authority. It considers a bunch of things together to increase the amount of authority in our results. But officially, Google doesn’t reveal that.

What Google uses for ranking?

Google uses signals to increase website ranks.

Rank Brain – one of the parts of Hummingbird search algorithms – reads the words on a webpage. So in that case, words are a signal.

What is a signal?

  1. Rank Brainreads the words on a webpage. So, words are signal.
  2. Some words are bold, it will be another signal
  3. If the page is mobile-friendly or responsive, it is another signal that’s noted.

Google has over 200 major ranking signals that are counted. There are probably ten thousand sub-signals evaluated by the search engine.

All these signals and sub-signals are evaluated to increase a website rank.

RankBrain is the third-most important signal that contributes to a search query result.

What about the first- and second important signals?

Google does not confirm it. On the basis of our experience, we can assume:

  1. Links are the most important signal
  2. And “words”used in the content are the second one
  3. Yet, it’s tough to confirm links are first, or words are first and vice versa.

Bear in mind that even if you have added a few links to a page, it can gain more authority than the page you have listed so many links. It’s all about the relatively remarkable of pages from where the links have been listed.

So, always think twice before adding links to your pages. First, analyse how important the links are.
Secondly, words include everything. Right from the content available on the page to how Google takes the words people enter into the search box.

Conclusively, we can say that links and content are pretty much right. They are the first two factors Google considers to measure the authority of web pages.

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