With digital marketing, you often see lots of trends that come and go with the years. As we look ahead to the rest of 2018, what trends are on the horizon? To help you prepare for what lies ahead, here are the best digital marketing tips for the upcoming year
Continue To Be Active On Social Media
Businesses must continue to be active across all their social channels. Social media use keeps on growing day by day, making it all the more important that your business is on it at all times. However, you should start rethinking your social media marketing strategy. It’s time to try something new and get ahead of the trends before everyone else follows.
One great idea for social media this year is to make use of live video features. Facebook, Instagram, and Twitter all have live streaming built in these days. This gives companies an opportunity to generate hype for things by hosting live events on social media
Develop A Strong Content Marketing Strategy
Content marketing is set to dominate even more in the coming months. While traditional advertising will never truly become obsolete, consumers are far more keen to learn about new products or brands through content. They’d rather watch a quick video or read a blog post than being peppered with adverts they don’t want to see.When it comes to a strong content marketing strategy, you need to attack things from all fronts. Don’t just rely on written or visual content, provide a mix of all different things
Increase Your Email Marketing Efforts
There was a time where email marketing suffered a bit of a lull, and we wondered whether it was finished for good. However, these days, it remains one of the most effective digital marketing techniques around. What’s more, it’s a low-cost, high reward, technique too. The reason for its increased effectiveness stems from the rise of mobile devices. Everyone has a phone or tablet with an email app these days. Most people will open their emails on a mobile device, and are more likely to see emails than they were in the days where these devices weren’t used. They get notified of emails received and can open yours right away.
Make Everything Mobile
Finally, you need to make your digital marketing mobile. Every single thing you do needs to be fully optimized for mobile devices. This applies to your website, content, and even your ads.
At this current stage in the digital marketing timeline, it’s simply unforgivable if you don’t cater for mobile users. More people browse the web and social media on their phone than desktops. they’re the majority these days! It damages your brand and hurts lead generation when you aren’t mobile-friendly.