When e-commerce is developing via leaps and bounds, the significance of maintaining the clients engaged is also becoming essential. thanks to the ever-evolving advertising and marketing era space, there are many approaches and channels to be in contact along with your clients. no matter which domain of e-commerce you belong to, there are 6 marketing campaigns that any e-commerce organization can set up to target their clients. those are based totally at the consumer behaviour and are across channels.
1.Behaviour-based Welcome Series:
The proper time to start segmenting your database based on consumer behaviour is to begin it from the start, right from the time consumer registers to your website. The client life cycle may also vary based at the product the e-commerce brand sells. considering a product which has say a 30 – 60 day re-purchase period, even as a consumer registers, send them a generic welcome mailer but the further series have to be completely based on consumer behaviour. the next communication that is sent out has to be based totally on segmentation of your customers into transacted new user & non-transacted new user.
2.Automated Re-engagement triggers:
To the consumer segments who’ve been inactive for the last 35 days or more, send them an automated re-engagement collection. The customers can either be those who’ve transacted in the past but are inactive now, and those you have got registered however never transacted and are inactive. To individuals who transacted inside the past, layout automated flows based on consumer’s previous purchase and special offers for them. this will deliver your brand on the top of their thoughts. you can do multi-channel focused on based on which is the maximum preferred channel of the consumer. further, to those who registered however have not transacted yet, send “We miss you” messages, offers, first time buy discounts, etc. this may assist in bringing them back in your website/app.
3.Transaction Triggered Series:
While a consumer completes a transaction, send a thanks message. After some time, send recommendations for associated products. you may also share relevant blogs and suggestions, in order that cross-sell and upsell is facilitated.
4.Suggestions and Recommendations:
Based on products the customers view, send them product suggestions and tips. this would drive cross selling and upselling.
5.Digestified Cart Abandonment Emails:
Customers usually add the items to the cart, but do not complete the transaction for more than one motives. send a digestified cart abandonment email with the product information.
These are reminders to clients about re-purchase objects. for instance, to customers who offered printer cartridges, you could send them a mailer after a month asking them to replenish their stock.
Setting up these triggers enables you in engaging your customers, convert dormant customers to loyal customers. So, start along with your campaigns!